![]() ![]() ![]() TAG Heuer was established in 1860 by Edouard Heuer in St-Imier, Switzerland, with the name of Uhrenmanufaktur Heuer.Wearing a TAG Heuer is a privilege, it is an attitude that we present to the world. The Formula Diamond sports range, the Aquaracer 300M waterproof range, and the unique Carrera pearl dial-face are just a tasting of what waits for you. Dedicated to strong self-confident women, taking into account their femininity. At present, in the portfolio we can find a huge representation of beautiful, sporty and elegant models. It might seem that the company is focusing only on the gentlemen audience. Today, the Monaco collection is an integral part of the TAG Heuer brand. The footage of the film immediately made the model famous throughout the world. The TAG Heuer Monaco watches poses on his wrist. The cluster of these essences also charmed Steve McQueen, the famous actor who portrayed the lead character in Le Mans in 1971. Square waterproof case, blue dial-face, crown on opposite side and peak caliber 11 inside. As in Carrera, Jack Heuer was influenced by the smell of gasoline and burnt rubber. Certainly he had no idea that he had created a cult that is currently one of the best-selling collections.Īnother phenomenal model of TAG Heuer was the Monaco model. The legendary Carrera Panamericana Mexico road race inspired him so much that in 1963 he created a simple and effective model of watches bearing the name Carrera. He grabbed the noose firmly in his hands and transferred the company to a new era. Later, after a couple of decades, Jack Heuer, a passionate racer and smart businessman, joined the helm. Later this also resulted in the participation of the TAG Heuer sports timekeepers at the Olympic Games, three times in a row in 1920, 19. Special Mikrograph model, handheld mechanical chronograph capable of measuring 1/100 second. The pioneering spirit and relentless perseverance brought another milestone in the field of accurate measurement in 1916. The oscillating needle has shifted the accuracy of the chronographs to a new level, so the young Saint Imier company is starting to define its market position as a manufacturer of extremely accurate timekeepers. Even today, it is still an integral part of the best calibers. For example, in the form of an oscillating needle, a simple component that TAG Heuer patented in 1887. Fortunately, he resisted the temptation, and in 1860, as only 20-year-old Eduard Heuer found the foundations of a strong and reputable company. An unwavering effort to offer your customers the opportunity to look into the mysterious world of Haute Horlogerie for often times of breathtaking prices.īut all of this would not be possible if the son of a cobbler from Bern went in his father's footsteps and stayed with his family craft. Whether in the field of processing, caliber accuracy or design. TAG Heuer, a company whose products combine a rich history, the work of watchmakers, the spirit of innovation and the unstoppable desire for progress. But still with the emphasis on the strong roots and DNA that defined Carrera in its birth in the second half of the 20th century. New technologies and High Tech materials bring this collection to a much wider range of customers. Currently, Carrera is the core pillar of TAG Heuer's portfolio. ![]() The company underlined its presence in this field in 1963, when the founder's grandson Jack Heuer introduced the new Carrera line, inspired by the legendary Carrera Panamericana race.Īfter a great deal of consultation with racers, a simple and purpose-built design has emerged that has immediately become an icon around the world, opening the door to auto-moto sports. TAG Heuer has always been close to the world of automotive and automobile racing. ![]()
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